:: Email Marketing ::

What is email marketing?

Email marketing is process of promoting a product or service or an idea by sending direct emails to the target audience.

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

	sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
	sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
	adding advertisement to e-mails sent by other companies to their customers, and
	sending e-mails over the internet, as e-mail did and does exist outside the Internet

How to Use Email as a Marketing Strategy

	We use Email it for everything from chatting with our friends and family to corresponding with clients and sending business inquiries to helping others in online discussion forums.
	How you use it determines, in part, how effective your emails are and how well you are marketing yourself.
1.	Keep it plain
2.	Make it automatic.
3.	Make it complete.
4.	Keep it short.
	Who Needs E-mail Marketing?
	These are just a few of the kinds of organizations whose Internet marketing plans have benefited from the implementation of opt-in e-mail marketing.
	Consumer Businesses
	Universities & Private Education
	Industrial Businesses
	Non-Profits
	Service Firms
	Associations & Trade Groups
	If you want this service contact me - mark@internetmarketingmichigan.com or call on Mobile: 248-939-6232.

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