You can specify the amount you wish to spend per day and the amount to spend on each click. For example you can set your daily amount to $5.00. After the number and cost of clicks reaches that figure your ads won’t be shown again until the next day.
9. Generate lots of immediate traffic to your web site
Instead of waiting for your web site to get indexed by the search engines you can drive traffic to it instantly with Google AdWords. For example if your main keyword gets 30,000 searches per month and you bid on it you’ll start receiving some of those 30,000 visitors.
10. Split test your ads
Google allows you to split test 2 ads against each other using the same keywords for both. If one ad is not performing you simply create another and run it against the best one. You can keep doing this to create the perfect ad..one that receives the highest conversion rate.
11. Enable precise targeting
Your ads allow geographic targeting. For example you can target a specific country, blocks of countries, a state, or city.
Your ads allow time targeting. For example, you can specify your ads to only appear from 10am until 2pm on Thursdays or weekends. You have enormous control over the timing of your campaigns.
12. Manage and monitor your campaigns
Google utilizes several tools to manage and track your campaigns. Some of these include:
Keyword Tool
Build a master list of new keywords for your ad groups and review detailed keyword performance statistics like advertiser competition and search volume.
Traffic Estimator
Estimates how much traffic you get for your keywords.
Conversion Tracking
Learn which ads are the best at helping you reach your goals.
Website Optimizer
Experiment with different versions of a page on your website to discover the best content for boosting your business.
AdWords Editor
This campaign management application enables you to make changes offline, then upload your revised campaigns.
Google Analytics
Helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.
